Amid rumors that just won't die, the eternal vigil
or wait for the Google Box rages on. Google protests
it is not building a Google Box. If you believe them,
your next question should be -- why the hell not?
Recent fury about a Google Box was again unleashed at
the latest CES (Consumer Electronics Show) in Las Vegas
this year when a rumor spread that Google would be
unveiling a Google Box. Causing its stock price to rise and
Google watchers' hearts to drop when there proved to be
no substance to the rumor.
For now Google seems content to 'piggy-back' on other
systems. It has announced it will be partnering with
Motorola to place the Google icon and search on certain
Motorola cell phones. So close, yet so far.
Google still insists it is not building a Google Box.
But does it really matter what Google wants... Internet
users want their Google Box and they will get it in one
form or another. It might not even come from Google.
Their lost!
If you haven't been following the Google Juggernaut, you
may be wondering what's all this buzz about a Google Box?
Simply put: it's a rumor/hope/dream that just won't die.
What are consumers, customers, Internet users (everyone
on the planet) all clamoring for?
They are clamoring for a newly minted integrated 'all-in-one'
portable handheld device, with a Google OS (operating system)
and an RSS powered Google Browser (via the Firefox model)
that's an Internet/Phone/Laptop/XM Radio/Ipod Video/TV/GPS/
and last but not least a Search Engine.
If such a device is built it would finally bring the
Internet (screaming and kicking) into our future wireless
universe. It would be our dream technotopia device. One that
would meet all our electronic/communication needs and place
them firmly in the palm of our hand.
It would place all the World's Information, Videos, TV shows,
Music, a Billion Web Sites, and Aunt Sally neatly in the palm
of your hand. It would deliver all this with the Google Brand
Name, quite frankly who else would you trust with your Aunt
Sally?
Not only should Google Build it, they should give it away
for Free or next to Free, make it affordable to the lowest
income demographic on the planet. It would simply be good
business. It would simply be a better return on its
shareholder's money.
Technically such a device or Google Box could be built right
now. The resources and expertise are available, just might
take a hefty down payment to give birth to this baby.
Is such a venture realistically feasible for Google to undertake?
As we see from their offer of providing free broadband Wi-Fi
services to the lucky residents of Mountain View, in the
heart of Silicon Valley, it is not that far-fetched. It is not
such a leap of faith that someone at Google may be musing at
the possibility of a world-wide wireless system delivered on
a Google Box.
Advertising is Google's Bread and Butter. Consider the
Google Box as just a virtual version of your morning
newspaper. It would be the perfect vehicle to carry all
that Google delivered advertising. Delivered to everyone
anywhere in the world. Advertisers would be lining up around
the world for a piece of that action.
Actually, if you really examine the implications of such
a delivery system. Google must build that Google Box or
lose out to others who will build such a delivery device...
it just won't have the Google name.
How far are we from such a delivery system? How long will we have
to wait for the eternal Google Box? Don't hold your breath
but have you heard any good rumors lately?
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